Hollywood legend Sylvester Stallone stars alongside Mexican boxer Canelo Alvarez in the latest instalment of Mexican beer Tecate's ad campaign, Born Bold.

The campaign features Stallone and Alvarez 'humorously challenging each other to be bolder' in various scenarios, including using a beehive as a punch bag, and bathing in a tub of ice. Tecate's brand director Belen Pamukoff commented 'Sylvester Stallone has a lifelong connection to boxing and continues to build a career as a symbol for masculinity.... In these new spots, our mission was to capture the comradery between Stallone as a masculine, legendary actor and Canelo as a real life boxing champion, while further fuelling the inherent bold swagger of these superstars'.